第二个目标是为那些已经知道他们在做什么的人而准备的。这些用户就和你一样，他们是站点的熟客。
One great technique that accomplishes the first two goals in one fell swoop is to make one area of the page dynamic. That area can show an explanation to newbies. But once the user is logged in, replace the explanation with some information specific to that user (which also meets goal three).
要达成前两个目标有个很好的技术——让页面的一部分区域动态化。这个区域可以给新来的访问者显示解释信息。当用户一旦登陆或就会用其它信息来替换它。
Flickr takes this method to an extreme, providing entirely different home pages if the user is logged in or logged out. For them, this is a perfect method. The site is so customized for logged in members, and the service is just different enough from other sites, it makes perfect sense to provide an entirely different experience to each group, and it perfectly meets goals one and two.
Flickr很好的体现了这个方法，给不同的用户（登陆过的、没登陆过的）提供了完全不一样的首页。。。。
Goal 3: Show what’s new
目标 3：展示更新内容
By the time you get to goal three, you’ve already addressed the needs of newbies and repeat visitors. Congrats, now everybody’s on the same page! Now it’s time to impress them all with what’s new.
当你开始面对目标三的时候，你已经提供给所有用户（新手或老手）所需要的，祝贺你，现在所有的用户都在同一页面上了（对站点认识都一样了）！现在是时候让他们知道站内的新加内容。
Too many sites stop after addressing goals one and two. But once a user’s gone through the trouble of figuring out what you do, and then actually coming back, you owe them something: what’s new. You know your site better than they do, so be their tour guide. Suggest places to visit, starting with whatever’s new. Blogs are especially good for this, with their newest-comes-first formatting.
有很多站点都做到了第一和第二目标。但一旦用户在阅读方向上出现麻烦时意味着你少做了些事：更新部分。作为站长你当然比访问者了解你的站点，所以做他们的导游吧。给点地方推荐，注释哪些是新内容。Blog在这方面做的很出色
Goal 4: Provide consistent, reliable global navigation
目标 4：提供一致，可靠的导航系统
This is a site-wide goal, but it’s important to list here because the expectations you set on the home page will carry forward to every page on your site. It’s the little things that count here. If a link is in the global navigation on the home page, it should be in about the same place everywhere. If there are six links in the footer, those six links should appear in every footer.
这是全站都应该达到的目标（不光是首页），放在这的原因是希望你能将首页显示的导航带到所有的页面上，比如在尾部有六个连接，那这六个连接应该在每个页面的底部出现。